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I want to measure societal impacts of my initiative… assessing its impact on ecological behaviour

Aggregate indicator title

Ecological Behavior


Patterns or trends of actions that positively or negatively impact the environment





Primary/Secondary data

Primary data

Source of data


Time series

Yes, ex ante and ex post

Unit of measurement (observation)

Absolute values

Unit of analysis


Analytical level (logic model)

Context, outcome, impact

Links with indicators in other domains


Data collection method(s)

Questionnaire shared with participants in CS projects

Data collection item(s)

A questionnaire with scaled answers [range of 1 (never) to 5 (very often)], and Yes/No

All items can be found here (Kaiser, 2020) - too elaborate to add here:

Indicator building

Unidimensional measure of general environmental behaviour (with assessment of a range of actions)

Statements are answered with the frequency with which participants engage in the behaviour: ‘never’, ‘seldom’, ‘occasionally’, ‘often’, ‘very often’, or ‘NA’. Several of the statements are reverse coded. In analysis, ‘never’, ‘seldom’, and ‘occasionally’ should be combined as indicators of environmentally unfriendly behaviours. ‘Often’ and ‘always’ should then be combined to indicate pro-environmental behaviours

Availability of data



Moderately resource demanding


Pro-environmental attitude is measured by a 12 scale approach. Each scale reflects a different dimension of environmental attitudes. Data collection is done using a questionnaire consisting of several questions per scale. The questionnaire can be shared with participants either online or physically.

Source of indicator definition

Kaiser (2020)