I want to measure societal impacts of my initiative…
...by assessing its impact on ecological behaviour

Aggregate indicator title

Ecological Behavior

Description

Patterns or trends of actions that positively or negatively impact the environment

Domain

Society

Qualitative/Quantitative

Quantitative

Primary/Secondary data

Primary data

Source of data

Participants

Time series

Yes, ex ante and ex post

Unit of measurement (observation)

Absolute values

Unit of analysis

Project

Analytical level (logic model)

Context, outcome, impact

Links with indicators in other domains

N/A

Data collection method(s)

Questionnaire shared with participants in CS projects

Data collection item(s)

A questionnaire with scaled answers [range of 1 (never) to 5 (very often)], and Yes/No

All items can be found here (Kaiser, 2020) - too elaborate to add here: https://psycharchives.org/handle/20.500.12034/3068

Indicator building

Unidimensional measure of general environmental behaviour (with assessment of a range of actions)

Statements are answered with the frequency with which participants engage in the behaviour: ‘never’, ‘seldom’, ‘occasionally’, ‘often’, ‘very often’, or ‘NA’. Several of the statements are reverse coded. In analysis, ‘never’, ‘seldom’, and ‘occasionally’ should be combined as indicators of environmentally unfriendly behaviours. ‘Often’ and ‘always’ should then be combined to indicate pro-environmental behaviours

Availability of data

Low

Feasibility

Moderately resource demanding

Comments/caveats

Pro-environmental attitude is measured by a 12 scale approach. Each scale reflects a different dimension of environmental attitudes. Data collection is done using a questionnaire consisting of several questions per scale. The questionnaire can be shared with participants either online or physically.

Source of indicator definition

Kaiser (2020)

This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 824711.

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