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I want to measure societal impacts of my initiative…
...by assessing its impact on environmental motives

Aggregate indicator title

Environmental motives

Description

The intensity of positive or negative affect about a particular environmental topic or a hierarchical attitude system that connects and organizes more specific attitudes about a range of environmental topics

Domain

Society

Qualitative/Quantitative

Quantitative

Primary/Secondary data

Primary data

Source of data

Participants

Time series

Yes, ex ante and ex post

Unit of measurement (observation)

Absolute values

Unit of analysis

Project

Analytical level (logic model)

Context, outcome, impact

Links with indicators in other domains

N/A

Data collection method(s)

Questionnaire shared with participants in CS projects

Data collection item(s)

A questionnaire with scaled answers [range of 1 (Not important at all) to 7 (Supreme importance)]

All items can be found here in Appendix 1 (Schultz, 2001) - too elaborate to add here: https://csusm-dspace.calstate.edu/bitstream/handle/10211.3/200707/Schultz200121.pdf?sequence=1

Indicator building

Three dimensions of environmental attitudes:

  • Biospheric
  • Egoistic
  • Altruistic

Average scores for the sub-scales: biospheric (5.46); egoistic (5.48); and altruistic concerns (5.84).

Availability of data

Low

Feasibility

Minimal resources required

Comments/caveats

Pro-environmental attitude is measured by a 12 scale approach. Each scale reflects a different dimension of environmental attitudes. Data collection is done using a questionnaire consisting of several questions per scale. The questionnaire can be shared with participants either online or physically.

Source of indicator definition

Schultz (2001)