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I want to measure societal impacts of my initiative…
...by assessing its impact on pro-environmental attitudes

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Aggregate indicator title	Pro-environmental attitude
Description	The psychological tendency expressed by evaluating the natural environment with some degree of favour or disfavour
Domain	Society
Qualitative/Quantitative	Quantitative
Primary/Secondary data	Primary data
Source of data	Participants
Time series	Yes, ex ante and ex post
Unit of measurement (observation)	Absolute values
Unit of analysis	Project
Analytical level (logic model)	Context, outcome, impact
Links with indicators in other domains	N/A
Data collection method(s)	Questionnaire shared with participants in CS projects
Data collection item(s)	A questionnaire with scaled answers (range of 1 to 7, with 7 suggesting a more pro-environmental attitude) All items can be found here in Appendix 2 (Milfont & Duckitt, 2010) - too elaborate to add here: https://www.sciencedirect.com/science/article/pii/S0272494409000565
Indicator building	Scale 1. Enjoyment of nature Scale 2. Support for interventionist conservation policies Scale 3. Environmental movement activism Scale 4. Conservation motivated by anthropocentric concern Scale 5. Confidence in science and technology Scale 6. Environmental threat Scale 7. Altering nature Scale 8. Personal conservation behaviour Scale 9. Human dominance over nature Scale 10. Human utilization of nature Scale 11. Ecocentric concern Scale 12. Support for population growth policies
Availability of data	Low
Feasibility	Moderately resource demanding
Comments/caveats	Pro-environmental attitude is measured by a 12 scale approach. Each scale reflects a different dimension of environmental attitudes. Data collection is done using a questionnaire consisting of several questions per scale. The questionnaire can be shared with participants either online or physically.
Source of indicator definition	Milfont and Duckitt (2010)